Groundswell: Winning in a World Transformed by Social Technologies. Charlene Li, Josh Bernoff

Groundswell: Winning in a World Transformed by Social Technologies


Groundswell.Winning.in.a.World.Transformed.by.Social.Technologies.pdf
ISBN: 9781422161982 | 352 pages | 18 Mb

Download Groundswell: Winning in a World Transformed by Social Technologies



Groundswell: Winning in a World Transformed by Social Technologies Charlene Li, Josh Bernoff
Publisher: Harvard Business Review Press


Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry -- and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you'll learn how to: В· Evaluate new social technologies as they emerge В· Determine how different groups of consumers are participating in social technology arenas В· Apply a four-step process for formulating your future strategy В· Build social technologies into your business -- including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image

MORE EBOOKS:
A History of Computing Technology, 2nd Edition pdf download
How To See and Read The Aura ebook







Tags: Groundswell: Winning in a World Transformed by Social Technologies ebook pdf epub djvu mobi rar
Groundswell: Winning in a World Transformed by Social Technologies pdf epub djvu free download
Download Groundswell: Winning in a World Transformed by Social Technologies free ebook pdf epub
Groundswell: Winning in a World Transformed by Social Technologies read online free book
Groundswell: Winning in a World Transformed by Social Technologies cheap ebook for kindle and nook
Charlene Li, Josh Bernoff ebooks and audio books
Groundswell: Winning in a World Transformed by Social Technologies download pdf epub rar rapidshare mediafire fileserve 4shared torrent depositfiles scribd